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Walkers Shortbread

Europa celebrates 14 year partnership with Walkers Shortbread

About Europa Road

Europa Road is a dedicated division of ambitious and innovative logistics provider Europa Worldwide Group. This year it is celebrating a 14 year partnership with Walkers Shortbread – the ‘world’s finest shortbread brand’. Europa Road has 14 branches in the UK, including Glasgow, meaning it has essential local market knowledge. This gives Europa a competitive edge.

About Walkers

Based in Aberlour on Spey, Walkers exports nearly half of its business, with its products transported into parts of Europe. Considering the location of the brand and the distance the product is shipped, transportation is increasingly important to the company.

Comment from Walkers Shortbread, Head of International Sales, Andrew Stokes
“When looking for a logistics company over 14 years ago, we wanted a Scottish based supplier with international capability. The challenge of being based in far North Scotland and distributing between Europe and the world is relatively unique. We always felt we needed to have a company with a Scottish base who could understand the issues we have and meet our expertise.

“Whilst our growth has a lot to do with our brand, service levels are also a part of it. As we expand, we need to have a partner who is capable of servicing the new markets we secure. However, they still need to continue to deliver an excellent service for our existing markets. Europa has gone on the journey with us, making them a trusted and reliable partner and an extension of our business. The good service levels they provide, keep the business moving forward on a positive footing.

“One thing I would note is how remarkable Europa has acted on the issues surrounding Brexit. The contingency planning and infrastructure that’s been put in place demonstrates the company’s forward thinking attitude. Whatever the outcome, Europa has given me the confidence to continue working with them through any logistical challenges that may arise.”

Walkers Shortbread growth

The Walkers Shortbread business has experienced a huge amount of growth over the last 14 years. International turnover has doubled and the number of markets the product is sold in has increased from 50 to over 100.

Comment from Stewart Lawson, Europa Road Branch Manager for Glasgow
“We’ve worked together for over 14 years now. It’s a really strong relationship and most importantly we understand their business and its needs. As our client Andrew knows we will be competitive on price, honest, reliable and responsive. If anything, Andrew has become more of a friend than a client. We strive to achieve this with all of our customers.”

Comment from Dionne Redpath, Director for Europa Road
“This is an example of excellent customer service from the Europa Road team. I feel proud that we have been able to continue to deliver for Walkers – working with them to resolve any issues whilst continuing to beat our competitors on price, speed and efficiency. It’s also a shining example of why having a Road branch network of offices all over the UK. It is so important to have the knowledge in all of these areas and it enables us to advise our local clients on what they need, so they can get the best service. We hope this long standing relationship continues to grow and flourish.”

About Europa Worldwide Group
Europa Worldwide Group is a specialist road, air & sea, warehouse and showfreight operator employing more than 900 people across 16 sites in the UK, as well as Hong Kong, Czech Republic and Belgium, and with representation in 100 countries.

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